Logo Design Articles
Articles written by branding industry experts on subjects covering logo design in particular and graphic design, corporate identity development, business branding and brand marketing in general.
Displaying articles 1-5 from a total of 5.
Is Your Business Logo Design Doing Its Job?
By Joanne Fritz
Besides finding an appropriate name for your nonprofit, nothing is more important than your logo design. In this age of advertising and promotional excess, the logo of a business or a nonprofit must be exceptional to stand out.
Logos, Flags, and Escutcheons
By Paul Rand
'It reminds me of the Georgia chain gang,' quipped the IBM executive, when he first eyed the striped logo design. When the Westinghouse insignia (1960) was first seen, it was greeted similarly with such gibes as 'this looks like a pawnbroker's sign.' How many exemplary works have gone down the drain, because of such pedestrian fault-finding? Bad design is frequently the consequence of mindless dabbling, and the difficulty is not confined merely to the design of logos. This lack of understanding pervades all visual design.
The Essentials of Font Philosophy
By Jason Lee Miller
I'm prejudiced against certain fonts. Like others, I'm a product of my environment; I was raised to believe that fonts with tails were superior to fonts without. Serifs (the little tails) have personality (even chutzpa!) that draws the reader in, satisfying his need for connectivity and deeper comprehension. No tails, no soul.
The Six Universal Attributes of a Great Mark
By Tony Spaeth
As in ice skating, technical merit can be judged independently of communications content, and we can all see the skater fall. The first five things that distinguish great marks and logo designs from ordinary ones are technical; the last one addresses content.
Symbol or Wordmark Logo?
By Tony Spaeth
When should a CEO choose a wordmark and when a symbol? Which logo strategy is best?
