FutureBrand Creates the Next Big Brand in Dubai, Dubai Aerospace Enterprise

Added on: 4/7/2006 | Source: PRWeb

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Dubai (PRWEB) April 7, 2006 -- FutureBrand, a leading global brand consultancy with offices in 21 cities around the world, has recently launched a new brand for newly founded Dubai Aerospace Enterprise (DAE). FutureBrand won this assignment from a global review and pitch process.

FutureBrand was charged with the creation and development of the new brand, which included its strategy and the definition of a single, clear idea that lead to the expression: “boundless opportunity”. The concept reflects the philosophy guiding the new company’s operations as it grows to become a leading player in one of the key industries of the 21st century.

DAE's new business logo design captures this philosophy by showing interlocking initials to create an infinity symbol, a further reminder of the company’s promise. The new brand’s red color stands out amongst its predominantly blue and grey global competitors, signaling DAE’s aspiration of reshaping the industry.

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