Christian Aid points to a new direction by relaunching its logo design

Added on: 3/8/2006 | Source: Christian Aid

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Christian Aid is launching a new logo designed to make the leading international development charity instantly recognisable and to attract new supporters. The new look is based on the charity’s iconic red envelope, used to collect money during Christian Aid Week – the biggest fundraising week in the UK which last year raised £14.8 million.

The logo has been designed to simplify Christian Aid’s look in recognition that the old logo was inflexible in the rapidly changing forums of the internet, TV, print and advertising. The logo will help the charity reach a younger and wider audience, of all faiths and none, with its bold, energetic design which draws attention to Christian Aid’s uncompromising, challenging attitude and determination to push for change.

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