DoubleClick goes green with its new logo

Added on: 5/1/2007 | Source: HQ Business Logos

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DoubleClick, in its bid to become the "nerve center of digital marketing" has launched a new corporate identity that features a new logo design for the company, developed by Ogilvy & Mather's branding group.

The new logo features a green color and two globes intersecting each other which represents DoubleClick's positioning as a nerve center. "The nerve center reflects the fact that we are at the nexus of the marketplace", DoubleClick's CMO Marianne Caponnetto said.

DoubleClick has also reportedly been purchased by the web giant Google for $3.1 billion which ruffled the feathers of their direct competitors like 24/7 Real Media and other online giants, Microsoft and Yahoo. Microsoft believes that the deal may violate antitrust laws by giving Google a dominant position in online advertising.

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