Fresh Logo for St John's Ambulance Service
Added on: 5/9/2007 | Source: HQ Business Logos
St. John's Ambulance, UK's leading first aid charity has revealed a fresh new
look to better reflect the organisation and its place in modern society.
Even though the logo colors remain the same black and white, however the
classic, shield-themed "St John's Ambulance" which was previously written
around the familiar white cross has been repositioned to its left to give it a
stronger, fresher feel. The color scheme of its corporate identity has also been
updated by adding shades of green, taken from its duty uniforms and a neutral
brown to create a coordinated look that will be seen in its leaflets, websites
etc.
The logo was developed by brand consultants, Glazer, from initial proposals by
the in-house St John Ambulance team. Glazer also helped to make sure the new
identity worked on all levels.
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Fresh Logo for St John's Ambulance Service
St. John's Ambulance, UK's leading first aid charity has revealed a fresh new logo and corporate identity.
