Logo Design News

New Logo for Indian Chartered Accountants

The members of the CA profession in India will now adorn a new look with the launch of a new logo by ICAI on July 1. The new logo has been artistically designed and reflects the profession’s current beliefs, attitudes and values. It is modern, colourful and dynamic. It consists of letters “CA” with a tick mark upside down inside a rounded rectangle.

The letters “CA” are in blue, the corporate colour which not only stand out on any background but also denotes creativity, innovativeness, knowledge, integrity, trust, stability and depth. The upside down tick mark, typically used by chartered accountants, has been included to symbolize the wisdom and value of the profession. The green colour in the tick mark symbolizes growth, harmony, prosperity and freshness.

The ICAI members would be allowed to use this logo in their visiting cards, letter-heads, envelopes and as stickers on cars. This follows a similar initiative of the institute where it had allowed its members to prefix the letters ‘CA’ before their names, similar to what doctors do.

Date: 7/2/2007, Source: India Inc

2012 Olympics Logo Launched With Mixed Response

The logo design for the 2012 Olympics to be held in London, UK was unveiled with fanfare on Monday and has received a somewhat mixed response from both the public and the design community due to it being radically different from the Olympics logos of the past.

Based roughly on the figures 2012 and apparently inspired by graffiti artists, the jagged logo design, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games and replaces an earlier logo devised for London's bid to host the Games. This emblem was hailed as "dynamic" and "vibrant" by the organizers.

Lord Sebastian Coe, 2012 London committee chairman defended the £400,000 Wolff Olin creation by saying, "It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years."

Online petitions have already been launched which are asking people to vote against this design and demanding the organizing committee to reconsider its decision.

Date: 6/4/2007, Source: HQ Business Logos

Northwest Arkansas Naturals unveil Logo

The Minor League Baseball team Northwest Arkansas Naturals (currently the Wichita Wranglers) have unveiled a new team logo design. The Double-A franchise team, which is currently affiliated with Kansas City Royals will move home from Wichita to Springdale in the 2008 season.

Representatives of the team, unveiled the new team logo in front of a crowd of 100 at the Tyson Park Pavilion in Springdale. The logo has been created by graphic designer and Arkansas-native James Skiles of Phoenix Design Works in New York City. The design has been inspired by the natural waterfalls in the area.

'This is the announcement that we feel gives life to the franchise,' said Eric Edelstein, Naturals general manager. "This is our identity that is being revealed."

"They did a good job incorporating the surroundings of Northwest Arkansas," Springdale Mayor Jerre Van Hoose said about the logo.

The team's brand new stadium will also be ready by early 2008.

Date: 5/30/2007, Source: HQ Business Logos

Fresh Logo for St John's Ambulance Service

St. John's Ambulance, UK's leading first aid charity has revealed a fresh new look to better reflect the organisation and its place in modern society.

Even though the logo colors remain the same black and white, however the classic, shield-themed "St John's Ambulance" which was previously  written around the familiar white cross has been repositioned to its left to give it a stronger, fresher feel. The color scheme of its corporate identity has also been updated by adding shades of green, taken from its duty uniforms and a neutral brown to create a coordinated look that will be seen in its leaflets, websites etc.

The logo was developed by brand consultants, Glazer, from initial proposals by the in-house St John Ambulance team. Glazer also helped to make sure the new identity worked on all levels.

Date: 5/9/2007, Source: HQ Business Logos

DoubleClick goes green with its new logo

DoubleClick, in its bid to become the "nerve center of digital marketing" has launched a new corporate identity that features a new logo design for the company, developed by Ogilvy & Mather's branding group.

The new logo features a green color and two globes intersecting each other which represents DoubleClick's positioning as a nerve center. "The nerve center reflects the fact that we are at the nexus of the marketplace", DoubleClick's CMO Marianne Caponnetto said.

DoubleClick has also reportedly been purchased by the web giant Google for $3.1 billion which ruffled the feathers of their direct competitors like 24/7 Real Media and other online giants, Microsoft and Yahoo. Microsoft believes that the deal may violate antitrust laws by giving Google a dominant position in online advertising.

Date: 5/1/2007, Source: HQ Business Logos

Delta Airlines relaunches with new logo after surviving bankruptcy

Delta, the nation's third-largest air carrier has unveiled a new logo and corporate identity after surviving bankruptcy and a hostile takeover bid.

The new logo design features a solid red as its primary color in place of the old and familiar red-and-blue color scheme. Chris Kelly, the spokeswoman for Delta said that it will take up to four years to implement this new logo on all Delta and Delta Connection planes which currently number around 900. These planes will get the new design as they come in for scheduled maintenance.

Date: 5/1/2007, Source: HQ Business Logos

APS Healthcare Unveils New Corporate Identity and Logo Design

APS Healthcare has launched a new corporate identity with a new business logo design and corporate tagline.  The tagline of Healthy Together was chosen to reflect APS’ unique positioning as a provider of behavioral health and care management services.  It also reflects APS’ collaborative approach to managing physical and mental health and the active role that members, providers, community supports, and healthcare purchasers play in the design and delivery of its programs.

“Healthy Together is a simple expression that signifies our commitment to addressing physical and mental health together,” said Eileen O. Auen, APS’ CEO. “Our new logo and tagline reflect APS’ unique positioning in the industry and will further strengthen our brand and image in the marketplace.”

APS’ new healthcare logo design features two abstract shapes that intersect to reflect the company’s commitment to mind-body integration and its belief that an integrated approach to physical and mental health yields better quality and outcomes than stand-alone approaches.  The shapes and the words “Healthy Together” are tilted slightly forward to reflect the company’s commitment to developing innovative, integrated programs both now and in the future.  The primary color used in the logo is blue.  Due to its association with the color of the sea and sky, blue is considered in many cultures to be representative of things that are beneficial to the mind and body. 

Date: 8/31/2006, Source: APS Healthcare

New Logo Design for Carribean Hotel Association

The Caribbean Hotel Association (CHA) launched its new logo design and corporate identity, following the approval of the Board of Directors during the organization’s annual industry conference (CHIC 2006) in Miami, Florida. The new brand image of CHA responds to the organization’s need to update its identity to go with the times and changes of the Caribbean tourism industry.

“An organization’s corporate logo is its face to the world. After 46 years without making any change of substance to our image, we decided it was time to have a significant makeover, mainly to better reflect today’s Caribbean hotel and tourism sector,” said Alec Sanguinetti, director general and CEO of CHA. Sanguinetti explained that the new image was developed from the concept of a star fish, which represents everything that is positive and promising in nature. The colors and design evoke five Caribbean signatures: undulating palm trees, crystalline waters, abundant marine life, beautiful beaches, and warm weather. Further, the diversity of cultures and languages (Spanish, French, Dutch, English, and then native tongues), as well as the diversity of today’s Caribbean hospitality product, were represented through a wide range of colors, with color gradations.

Date: 8/28/2006, Source: Hospitality.net

2010 Football Word Cup Logo Design Launched

Amidst a spectacular display of fireworks, African folklore and dance, the 2010 World Cup logo design was unveiled to rapturous applause at the official World Cup FIFA handover to South Africa in Berlin, Germany.

Bearing the image of an African football player in the overhead bicycle kicking position, the soccer tournament logo also incorporates the colours of black, red, gold and blue. The logo will be the image associated with the 2010 World Cup across the world.

Forty-year-old Gabriel da Abreu, whose Johannesburg company Switch Design created the wining emblem, was at the handover.

“We think we met Fifa’s brief because we showed what African football is all about: flair. The bicycle kick presents that and the colours are not only the colours of South Africa but also of the whole continent,” he explained.

A pre-recorded interview played at the ceremony Constitutional Judge Albie Sachs, who was the chairman of the six member-judging panel that selected the final football logo design, said. “We wanted a human being, we wanted the African continent. This had to be an emblem that signifies where the competition is going to take place and the emotions that were going to be released.

Date: 7/7/2006, Source: FIFA

New York Retail Council Gets Fresh Logo Design

Retail Council of New York State has rolled out a new logo design that the trade association said better represents its mission and services. The association logo design resembles a large shopping bag with two handles that a customer might get at a clothing store.

"We needed an image that represents who we are in 2006 and where we envision the organization is headed for the next quarter century," Retail Council President and CEO James R. Sherin said in a press release. "We've created a new identity that represents the contemporary personality of this mature association, which has a great deal of history in New York state."

While the trade association's mission changed, its logo, which dated from the mid-1950s, had remained virtually the same. Kim Rowan of KAR Printing & Design Services in Loudonville helped develop the new logo and all supporting materials.

Date: 6/30/2006, Source: The Business Review