The approved concept (displayed here) initially featured the silhouette of a snow biker which the client asked to be replaced by a snowboarder. The fonts used in the design are hip and sporty in appearance invoking an adrenaline rush and feeling of achievement which are the prime objectives of winter sports.
Client: Avalanche Pro Shop - Sport and Style
Location: Bern,
Switzerland
About: Winter sports, snowboarding, skiing, retail, shop
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