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Lo·go
n: a company emblem or device. |
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WordNet ® 2.0, © 2003 Princeton University |
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Lo·go
n.
pl. Lo·gos
A name, symbol, or trademark
designed for easy and definite
recognition, especially one borne on
a single printing plate or piece of
type.
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The American Heritage®
Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company |
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Why Logo
Design?
Answer to this query is quite simple:
A logo design is so much more than an icon
or arrangement of letters representing your business. It's your
corporate image which is portrayed to the world. An effective
business logo design serves to evoke emotions from
your current and future potential clients, and in only a glance
can tell the world who you are and what you do. Professionally
developed logo designs demand public attention and leave everlasting
impressions on audience's mind. This is a fact! Think of Nike. The Nike "swoosh" is so
powerful an image that one doesn't even need to look at the name of its
company to know that it is a
Nike product. Many other effective logo designs provide daily examples of the
necessity for professional design and company branding.
A company logo
design is an effective marketing communications
tool which represents your business on different media. From
your business cards to promotional t-shirts and brochures, from
web sites to globally broadcasted TV commercials, every
corporate entity needs business
logos with sophistication and elegance. Here, professional
logo designers like HQL can help you with your
logo design project and will create an image of your business that is
truly unique and distinguishes
your identity from others in true customized fashion.
Many different factors have to considered
when developing a logo design. A logo is like a tattoo - which too reflects
the wearer's individuality, and in most cases, is considered fairly permanent. We start by learning about you,
that is, who you are and what you currently represent, and
also consider how you see the future of your company.
Ultimately, our logo design will reflect
these factors and more. Everybody can create graphics, but it takes skill
and imagination to create your reflection in your image, your logo.
We recommend that you also read our
Logo Design FAQ to learn more about the logo
design process.
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