Like logo design and corporate identity
development, consulting too is an ongoing process of two-way
communication and interaction between a client and the
consultant. The consultant/consulting firm usually has expertise
and provides consultancy services in a particular field of study
or industry, for example, aviation, finance, entertainment,
housing and property, employment, staffing and human resources,
legal and law, information and web technology, office and
business management, sports etc.
The general role of a consultant is to identify the clients'
needs, assessing their current practices and matching them against industry
standards, locating and identifying issues and recommending their solutions. Due
to their nature of work, company logo designs of consulting firms carry somewhat
more sober themes than logos of other industries.
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