Like logo design and corporate identity development, consulting too is an ongoing process of two-way communication and interaction between a client and the consultant.

The consultant/consulting firm usually has expertise and provides consultancy services in a particular field of study or industry, for example, aviation, finance, entertainment, housing and property, employment, staffing and human resources, legal and law, information and web technology, office and business management, sports etc.

The general role of a consultant is to identify the clients’ needs, assessing their current practices and matching them against industry standards, locating and identifying issues and recommending their solutions. Due to their nature of work, company logo designs of consulting firms carry somewhat more sober themes than logos of other industries.