Barnes Group Inc., the international aerospace and industrial components manufacturer and distribution company has announced a “sweeping transformation” of its corporate identity through the launch of a new logo, signage, packaging and business stationery.
The new logo design for the aerospace group employs a strong and vibrant blue color with a contrasting shade of gray to provide an industrial, steel-like quality, emphasizing on energy and control. Its dimensional sphere represents Barnes Group’s international strength and symbolizes the comprehensive capabilities that Barnes Group’s businesses provide to the worldwide market. The metallic, dimensional “B” which also represents the company’s ticker symbol at NYSE is fluid, yet solid and strong, and illustrates Barnes Group’s ability to adapt and drive results on a global scal.
“Our new logo reflects who we are, the diversity of markets we service, and the quality work that we do – key differentiators for us in the marketplace,” said Greg Milzcik, President and CEO of Barnes Group Inc. “It also is a symbol of the transformation underway at Barnes Group as we continue to build on our reputation as The Critical Components People.”
The rebranding drive will take about a year to complete within the companies working under the banner of the Barnes Group.