Altec Lansing, the globally recognized makers of professional, home, automotive, computer, and multimedia audio products, have introduced a major rebranding effort through the launch of a radical new logo design and redesigned corporate web site.
The new logo of the sound technology company was designed inhouse by a joint team of the industrial product design departments of Altec Lansing and its parent company Plantronics Inc. The new corporate logo design has been inspired from the lines of the multi-cellular horn, an iconic Altec Lansing speaker architecture that has havily influenced professional speaker system design during these last 50 years.
Vicki Marion, president Altec Lansing on the occasion of the launch of the logo said, “Altec Lansing’s 70-year legacy of professional grade audio technology has enormous equity among audio experts. But we acknowledge that the brand and design DNA needed modernization to compete in an increasingly commoditized consumer electronics market. With this new performance-inspired look we expect consumers all over the world to immediately recognize the incredible influence that Altec Lansing’s expertise and passion for sound has had on the audio technology industry.”