The NBA team New Orleans Hornets has unveiled updated logo design and new team uniforms. The new logo and uniform designs were created in collaboration with the Hornets, the NBA and the sporting good company Adidas.
The inspiration behind the new identity lies in the emblems, colors and textures that citizens of New Orleans and people from around the world associate with the city of New Orleans.
The Hornets new logo has been enhanced with the team’s new colors: a vibrant new blue, a deeper, more passionate purple and “Mardi Gras” gold. In addition, the arms on the primary logo which in the old logo were somewhat disproportionate have now been better proportioned, the basketball illustration is more realistic and the familiar abbreviation “NOLA” now appears across the chest of the hornet. The typeface of the wordmark “New Orleans Hornets” includes more stylization and is inspired from the wrought iron of New Orleans’ architecture.
“We are extremely proud to be the New Orleans Hornets, and our new logos and uniforms pay tribute to the past, present and future of this great city,” said Executive Officer of the Board Chad Shinn. “These exciting new designs represent our commitment to championship performance on and off the court as we look ahead to a successful future in New Orleans.”
The new Hornets uniforms maintain consistency with the logo identity, using the same logos, fonts and colors. “New Orleans” will still be featured on the front of the home and away jerseys, making the Hornets one of only two NBA teams to wear their city’s name on the front of both jerseys. The “Fleur-de-bee” is featured on the side of the shorts and on the center back of the neck of the jersey. The NOLA horn is placed on the back of the shorts. The home (white) and road (vibrant blue) uniforms also feature pinstripes, which provide a bit of jazz flair as well as pay tribute to the 20 years the Hornets franchise has been in existence.
Merchandise featuring the new colors and sports team logos will be available immediately to the Hornets fans.