The city of Des Moines, Iowa has unveiled a new logo design.
The new logo features a blue-colored arch with an inset silhouette of the the city’s downtown skyline. The bridge in the logo design alludes to the MLK bridge situated south of downtown Des Moines.
The new city logo was developed by a team of employees from different departments. It was unveiled to the Des Moines city council Monday evening. Implementation of the new logo should would be carried out on city buildings, websites and vehicles in the coming weeks.
“The redesign emphasizes the new elements of our city, the new urban landscape, the transformation of downtown and a fresh new feel for the bright future that lies ahead,” said city communications officer Amelia Hamilton-Morris.
The old Des Moines logo was designed back in the 1970’s and was overdue for an overhaul.
Related link: Iowa logo design